Irvine, Calif. — Club Pilates has teamed up with entrepreneur Saber Ammori, leading to the signing of a multi-unit development agreement for 70 locations in addition to Ammori’s open studios and studios in development. Currently, Ammori owns and operates 14 Club Pilates units in the New York City area.
As part of this deal, Ammori and Cohere Capital have formed Renew Fitness to operate and develop the existing and future locations. The franchisee group’s total number of potential studios will jump to 84, making Renew Fitness one of Club Pilates’ largest multi-unit franchisees.
“Even after 20-plus years, Club Pilates continues to push the boundaries of boutique fitness franchising,” says Mike Nuzzo, CEO of Xponential Fitness. “This deal with Renew Fitness is a testament to the brand’s strength, economics and staying power. We are thrilled to see large multi-unit owners and area developers reinvesting in the brand and making our incredible offerings accessible to more communities around the world.”
As part of the deal, Renew Fitness will acquire and develop studios in and around Michigan, Maryland and New York.
On top of being a Club Pilates developer, Ammori is the managing member, co-CEO and co-founder of Wireless Vision, which owns and operates over 450 T-Mobile locations nationwide.
This deal with Ammori follows several groundbreaking expansions for Club Pilates, with recent franchise agreements and openings coming from a variety of ownership groups, including Riser Fitness, Spartan Fitness and Aligned Fitness, who collectively own more than 350 Club Pilates studios.
Founded in 2007, Club Pilates is the largest Pilates brand by number of studios, designed with the vision of making Pilates more accessible, approachable and welcoming to everyone. Based in Irvine, Calif., Club Pilates is part of the Xponential Fitness family of brands, a leading curator of boutique health and wellness brands. For more information, visit www.clubpilates.com or www.xponential.com.
SOURCE: Club Pilates