New York City — Exemplar Luxury Group (ELG), the largest multi-brand luxury retailer in America comprising Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman, has appointed Lanessa Elrod to president of Bergdorf Goodman, effective Nov. 2. She will also join the Exemplar Luxury management team.
Elrod’s early career spanned ELG’s banners, holding merchandising roles at Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman. She returns to Bergdorf Goodman, bringing extensive leadership experience encompassing luxury retail, merchandising and business strategy, most recently serving as president and CEO of Louis Vuitton Americas where she oversaw the Maison’s business across the U.S., Canada and Latin America.
“Bergdorf Goodman is a crown jewel in the industry, known as an important catalyst for identifying and nurturing designer talent and its unmatched ability to anticipate customer preferences and exceed their desires,” says Geoffroy van Raemdonck, chief executive officer, Exemplar Luxury Group. “As we continue to realize the full potential of our banners, Lanessa’s appointment marks an important step in advancing our strategic priorities and further strengthening Bergdorf’s position as the pinnacle of luxury.”
To support ELG’s ongoing transformation, Tracy Margolies will be transitioning to the role of executive advisor, Exemplar Luxury Group, reporting to van Raemdonck.
This year, Bergdorf Goodman celebrates 125 years as the defining destination for luxury fashion and an enduring New York institution. Bergdorf Goodman is part of Exemplar Luxury Group, a luxury collective. For more information, visit www.bergdorfgoodman.com.
Exemplar Luxury Group is a luxury collective uniting coveted brands with unrivaled customer experiences across Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman. For more information, visit www.exemplarluxurygroup.com.
SOURCE: Exemplar Luxury Group