Joe’s Jeans Inc. has opened its fourth full-price branded store at the upscale Phipps Plaza mall in Atlanta. It joins full-price stores in Santa Monica, California; Chicago; and San Francisco.
The Atlanta boutique represents the next step in the company’s expansion plan, which includes choosing locations at top-tier traditional shopping malls across the country. The store opening also culminates Joe’s successful retail expansion in fiscal 2010 from six stores to 17 stores.
Joe’s Jeans Inc. was founded in February 2001 by Joe Dahan, who now serves as creative director. The new Atlanta store — designed by Dahan himself — has a unique layout with a men’s shop within a women’s boutique. The premier 1,400-square-foot space opened in November 2010.
“We are pleased to open our first traditional mall based store in time to take advantage of the holiday shopping season,” says Marc Crossman, president and CEO. “We believe this store will prove to be a success across all metrics from sales per square foot to conversion rates. We believe this store will become the shining star in our retail portfolio.”