Newport Beach, Calif. — Juice It Up!, a leading handcrafted smoothie, superfruit bowl and raw juice chain, reported record sales in 2021, with same store sales (SSS) up 26.3% over 2020. Total system sales (TSS) also climbed to a record level last year, increasing 29.2% over 2020 and surpassing $41 million — a new all-time high for the 26-year-old chain.
“2021 was an extraordinary year for Juice It Up! as more and more consumers continued to make important lifestyle choices fueled by their health and wellness goals; and we’re extremely proud to have contributed positively to the lives of our guests,” says Susan Taylor, president and CEO of Juice It Up! “In addition to an increase in consumer demand for more functional food and beverage options, our exceptional sales growth in 2021 is a testament to the focus of our devoted franchisees and their dedicated store teams who work tirelessly every day to deliver our brand promise.”
Juice It Up! sales in 2021 were buoyed by remarkable customer loyalty growth, which increased by 57%. Among the brand’s loyalty members, orders placed via Juice It Up!’s mobile app outpaced in-store orders 51% to 49%, signaling a significant digital uptick. In fact, digital orders in 2021 grew by more than 70% to account for 19.26% of all orders — nearly twice the rate in 2020 — which amounted to 11.26% of sales. Also key to driving 2021 sales were expanded third-party delivery partnerships with Door Dash, Postmates and GrubHub.
After signing 11 franchise agreements last year, Juice It Up! expects to open 13 new stores in California and the West in 2022, including its first drive-thru store and several non-traditional units, and will continue expanding its remodel program to update existing stores to its refreshed new store design. Juice It Up! remains committed to doubling its unit count to approximately 200 locations in the next 5 years and currently has nearly 20 locations under development, including plans to enter Arizona.
Juice It Up! was founded in 1995 with headquarters in Irvine, Calif. With more than 100 locations open or under development across California, New Mexico, Oregon, Arizona and Texas, the company is showcasing a new restaurant design, a heavier focus on functional products and ingredient transparency, and a menu refresh. For more information, visit www.juiceitupfranchise.com.
SOURCE: Juice It Up!