Atlanta — McAlister’s Deli® is rolling out a new prototype restaurant in Atlanta this September that will be accompanied by a deeper, more community-centric brand positioning that guests can experience across the system, starting with a new kids and family program.
The new design will have an open look and feel, featuring a community table that can seat large groups to encourage get-togethers and neighborhood connections. There will also be a community-themed mural and photo wall highlighting neighborhood patrons and landmarks, unique to each restaurant.
In addition to the look and feel of the restaurant, the brand is unveiling a new logo and employee uniforms to match. McAlister’s will also roll out sustainable packaging, along with fresh menu programming dedicated to kids and families. Additionally, guests of the prototype will be tapped to provide feedback on menu items and their experiences.
“This is the first evolution for McAlister’s since our brand opened its doors in Oxford, Mississippi in 1989,” says Joe Guith, president of McAlister’s Deli.
The new design layout will provide:
- On-the-go counter strategically placed at the front of the restaurant for easier pickup.
- A dedicated pickup window for on-the-go orders and catering pickup.
- A check-in touchscreen for the pickup window queue.
- The brand’s iconic sweet tea will also be available at the front counter for improved guest engagement.
The new kids and family offerings became available system-wide beginning on August 15, 2018.
Founded in 1989, McAlister’s Deli® is a fast-casual restaurant chain known for its genuine hospitality, sandwiches, spuds, soups, salads, desserts and McAlister’s famous sweet tea. The McAlister’s brand has more than 410 restaurants in 29 states. The company is headquartered in Atlanta; its parent company is Focus Brands. For more information, visit www.mcalistersdeli.com.
SOURCE: McAlister’s Deli