Columbus, Ohio — MINISO LAND is now open at Easton Town Center, marking the global lifestyle retailer’s first U.S. location and bringing a new retail experience to Columbus, Ohio.
“We’re thrilled to partner with MINISO to bring MINISO LAND to Easton and introduce this exciting new concept to our regional guests,” says Spencer Jordan, senior vice president of retail real estate for Steiner + Associates. “With its popular collectibles and creative brand collaborations, it’s exactly the type of experiential retailer we look for, adding a unique shopping experience to Easton’s retail mix.”
MINISO is a global lifestyle retailer known for its immersive store experiences and collaborations with franchises such as Hello Kitty and Friends, Disney, Minions, Harry Potter, Care Bears, Peanuts, Barbie and Pixar.
MINISO LAND is located inside the Easton Station Building. Expanding on the traditional MINISO store format, MINISO LAND offers a more immersive shopping experience with a greater emphasis on collectibles, character-driven merchandise and popular brand collaborations.
Co-Developed by The Georgetown Company and L Brands, Easton is a 1,300-acre mixed use destination located in the northeast quadrant of Columbus, Ohio. At the heart of the master planned development is Easton Town Center, the Midwest’s premier destination for shopping, dining and entertainment with over 250 shops, restaurants and entertainment venues. Easton Town Center is managed and leased by Steiner + Associates. Its recent expansion features 140,000 square feet of new entertainment, restaurant, hotel and retail offerings in addition to 125,000 square feet of new office space.
SOURCE: Easton Town Center