Los Angeles — World-renowned Latin American bistro and bar brand, Negroni, will open its first West Coast restaurant just in time to ring in the New Year in the Los Angeles neighborhood of West Hollywood/Beverly Grove. This expansion marks the brand’s second location in the U.S.; the first U.S. restaurant is in Miami, in addition to 20 other locations throughout Latin America.
The restaurant concept originated in 2012 in Buenos Aires, Argentina, inspired by the prominent Italian and Nikkei culinary influences in the area. The restaurant presents an amalgamation of cultures with sushi, ceviche, wagyu burgers, truffle pasta and much more.
Founder Pablo Sartori has teamed up with L.A.-based hospitality developers, operators and brothers Frank and David Stork to open this Los Angeles location as well as future locations throughout the West Coast. The team has recruited Chris Whelan with 12 years of experience in the hospitality space (Yamashiro, Soho House, Perch), to helm the ship as general manager, and to aid in bringing the Negroni experience to life in Los Angeles.
“Negroni was conceived to share an international experience with our guests — to be a place where the many influences in our hometown of Buenos Aires merge seamlessly, creating a warm and vibrant place to dine and socialize. After the incredible response to our first U.S. location with Negroni Miami, we hope that together with our local partners we can share that same magic as we expand to Los Angeles,” says Sartori. “We look forward to bringing our concept to West 3rd Street, combining an energetic atmosphere with that of an intimate, locals’ date night hot spot.”
Partnering with L.A.-based, international, award-winning architecture and design firm Preen, as well as lauded landscape design group Rolling Greens, Negroni is nestled in the highly sought-after, former home of notable restaurants like the original A.O.C. Wine Bar and Gusto. This creative and chic restaurant seats 120 guests in the re-imagined space. Anchored by an L-shaped, double-sided bar adorned with the main ingredients of a Negroni, the interior’s handsome dining room is framed by cozy booths and banquette seating. For a more intimate experience, a second-floor mezzanine and hidden rooftop patio, featuring a retractable rooftop, lush greenery and twinkling candle lights, set the stage for a romantic evening. Those familiar with the original space will notice a new indoor-outdoor feel with large windows soon to open out to West 3rd Street and the al fresco seating. To top it all off, the overall ambiance is highlighted by a breathtaking, sconce-lit, floor-to-ceiling Negroni-Red ‘ombré’, bringing forth a warm, hospitable and energetic atmosphere.
For more information, visit www.negronius.com.
SOURCE: Negroni Bistro & Bar