Charlotte, N.C. — Bojangles’ will open its second new restaurant concept location on June 1, 2017 in the historic West End area of Charlotte, N.C. The first restaurant with the new design opened in January 2017 in Greenville, S.C.
Located at 1401 W. Trade St., the new 3,900-square-foot restaurant boasts a variety of features designed to celebrate the company’s 40 years of famous chicken and biscuits, enhance the customer experience and demonstrate how the 700-plus unit chain is preparing for the future.
“Opening one of our new concept stores in the historic West End neighborhood, home of a Bojangles’ location since 1980, is a celebration of the past and the future,” says Clifton Rutledge, Bojangles’ president and CEO. “We hope long-time fans and an even broader range of consumers will visit the new store to enjoy Bojangles’ delicious, one-of-a-kind menu offerings.”
“Bojangles’ is proud of the rich history in our hometown, and we’re excited to celebrate our future with the new concept in historic West End,” says Randy Icard, vice president of construction and development for Bojangles’.
Also, the brand will test its all-new Peach Legendary Sweet Tea, the first time Bojangles’ has offered a flavored iced tea, at the redesigned location for a limited time beginning on opening day. The new store is one of 36 locations throughout North Carolina, South Carolina, Virginia and Georgia to test the flavored iced tea.
In the new concept, a distinctive, contemporary exterior combines sophisticated materials like brick, tile and steel canopies. When guests enter, they will be greeted by bold graphics that celebrate the brand’s heritage, such as “Famous Chicken ‘n Biscuits” and “Made from Scratch Since 1977.” There is a “Biscuit Theater” where guests can witness biscuits being made fresh every 20 minutes by a Bojangles’ Master Biscuit Maker. Colored crocks (pictured here) replace steel warming trays to give the food display area a more inviting appearance, with increased use of glass adding to the visual appeal.
The dining room has been enhanced with free Wi-Fi, multi-device charging stations, unique high-top community tables, classic Adirondack chairs and a variety of other seating options to accommodate different-sized groups. New uniforms for all Bojangles’ team members complete the updated look.
Company efforts are already underway to remodel three other existing Bojangles’ restaurants in the company’s hometown: Billy Graham Parkway near Charlotte-Douglas International Airport; South Tryon Street near Arrowood Road; and Steele Creek Road near I-485 in southwest Charlotte. Many of the design elements found in the prototypes will be incorporated into these projects.
As of March 26, 2017, Bojangles’ had 728 system-wide restaurants, of which 314 were company-operated and 414 were franchised restaurants, primarily located in the Southeastern United States. For more information, visit www.bojangles.com.
SOURCE: Bojangles’