Darien, Conn. — On November 6, Playa Bowls, the Jersey Shore’s original acai bowl shop, is opening its milestone 100th location in the United States & Puerto Rico. The 100th store, located in Darien, Conn., is Playa Bowls’ third store in the state.
Over the past 6 years, Playa Bowls has grown organically with a mix of franchised and company locations, employing 2,500+ team members in 16 states and territories. In 2019 alone, Playa Bowls sold more than 6 million bowls, and was on track to sell up to 10 million in 2020 before COVID-19 hit. Throughout the pandemic, the corporate team has worked alongside their franchise partners to navigate loans, government mandates in their individual states, diversity training, and a bowl donation program that’s served hundreds of first responders across the country. Despite COVID-19, Playa Bowls continues to grow, opening nine additional locations since March.
Before the close of 2020, Playa Bowls will open five new locations — Reston, Va.; Sparta, N.J.; Temple University, Pa.; Warrington, Pa.; and Littleton, Colo. (the brand’s first store out West). In 2021, Playa Bowls plans to expand to cities including San Antonio, Texas; New Orleans; Chicago; Columbus, Ohio; Scottsdale, Ariz.; and Coral Springs, Fla.
“The sky is the limit,” says Rob Giuliani, co-founder. “We’re so proud of how far we’ve come in such a short time.”
What began as a pair of blenders, a patio table and a fridge in 2014 has flourished into 100 stores nationwide. For more information, visit https://www.playabowls.com/.
SOURCE: Playa Bowls