Evansville, Ind. — Shoe Carnival, Inc., a leading retailer of moderately priced footwear and accessories, has made several executive appointments to support its ongoing customer-centric business transformation.
Cliff Sifford, in addition to continuing to serve as CEO, also assumed the role of vice chairman of the board of directors. He has relinquished the president title. Sifford has been employed by the company for 22 years and has been president, CEO and a director since October 2012.
Mark Worden, previously Shoe Carnival’s executive vice president – chief strategy and marketing officer, was appointed to the position of president and chief customer officer. In this newly created position, Worden will focus on all customer-facing activities including store operations, e-commerce, customer relationship management, marketing and real estate. He will continue to report to Sifford in his new position. Worden joined Shoe Carnival in 2018 with nearly 25 years of brand management, marketing and executive management experience.
Tim Baker, previously executive vice president – store operations, was appointed to the newly created position of executive vice president – chief retail operations officer, reporting to Worden. In this role, Baker will continue to lead store operations and will have greater focus on the customer experience, store growth and team development. Baker has been with the company for more than 30 years.
Kerry Jackson, previously senior executive vice president – chief financial and operating officer and treasurer, was appointed the senior executive vice president – chief financial and administrative officer and treasurer. Jackson will continue to lead the financial and treasury functions, as he has done for the past 23 years, and will also focus on strategic administrative initiatives as the company continues to evolve its infrastructure to support its long term growth objectives.
Headquartered in Evansville, Ind., Shoe Carnival, Inc. is one of the nation’s largest family footwear retailers. As of September 19, 2019, the company operates 392 stores in 35 states and Puerto Rico. For more information, visit www.shoecarnival.com.
SOURCE: Shoe Carnival, Inc.