Minneapolis — Nearly a year after opening the reimagined Target SoHo, Target Corporation unveiled its newly transformed lower level on Oct. 22, completing the store’s overall renovation. The new space features immersive experiences across home, wellness, toys, and food and beverage.
“Our guests want more than just a place to shop — they want to feel inspired, discover something new and find great style, design and value in the products they shop for every day.” says Michelle Mesenburg, chief brand officer, Target. “With Target SoHo’s transformation complete, we’re bringing that joy of discovery to every corner of the store.”
Inspired by the rhythms of everyday life in New York City, the new lower level introduces a collection of immersive destinations designed to encourage exploration across Target’s assortment. Highlights include:
• Bullseye Loft, a reimagined home destination where guests discover products through inspiring, shoppable living spaces featuring Target’s home brand Threshold.
• Balance Mart, a wellness destination featuring expanded men’s grooming, trending wellness brands, Korean beauty products and more.
• Explorers’ Lab, which transforms toys and entertainment into an interactive destination inspired by imagination, storytelling and New York culture.
• The Snack Bar brings New York streetscapes inside, transforming grab-and-go items from emerging brands like Wilde and Cadootz into a series of neighborhood-inspired stops.
• A Seasonal Shopping Bar turns seasonal shopping into a constantly changing world of discovery, including sweet and savory items from Favorite Day.
• The Food and Beverage space is reimagined as a modern city market, turning the most familiar staples of the grocery run into moments of discovery.
Looking ahead to 2027, Target plans to introduce exclusive SoHo-only products, collectibles and experiences.
Since opening its first New York store in 1998, Target has been part of, and inspired by, New York and its creative rhythm. Today, Target has 109 stores across New York; Target SoHo is one of over 40 Target stores in the heart of New York City. Nationwide, Target Corporation has more than 2,000 stores.
SOURCE: Target Corporation