Secaucus, N.J. — The Vitamin Shoppe®, a leading specialty retailer of health and wellness products, has promoted Jack Gayton to senior vice president, merchandising, effective immediately. Gayton will report directly to CEO Sharon Leite.
Gayton assumes the top merchandising role from Muriel Gonzalez, president of The Vitamin Shoppe, who announced her retirement after an extraordinary retail career spanning more than four decades. Since joining The Vitamin Shoppe in 2020, Gonzalez has played a defining role in advancing the company’s merchant-led specialty retail strategy by reimagining its product vision, accelerating the development of high-quality proprietary products and strengthening partnerships with leading brands.
“Jack is an outstanding merchant with strong commercial instincts, a deep understanding of our customer, and a proven ability to identify the brands, products and trends shaping health and wellness,” says Leite. “We are pleased to recognize and promote talent from within, and Jack’s advancement reflects the meaningful impact he has had across our merchandising organization.”
Since joining The Vitamin Shoppe in 2019, Gayton has taken on increasing responsibility across the merchant team.
As part of the new merchandising structure, David DiTota has been promoted to vice president, divisional merchandise manager, reporting to Gayton. DiTota brings more than two decades of merchandising experience across national retail and technology companies to the role and will help lead The Vitamin Shoppe’s third-party assortments and amplify opportunities across high-growth wellness categories.
The Vitamin Shoppe® is an omnichannel specialty retailer and wellness lifestyle company. Founded in 1977 and headquartered in Secaucus, N.J., The Vitamin Shoppe has more than 640 stores nationwide. For more information, visit www.vitaminshoppe.com.
SOURCE: The Vitamin Shoppe