Secaucus, N.J. — The Vitamin Shoppe, an omni-channel specialty retailer of nutritional products, has launched an innovative franchising model for independent operators to open The Vitamin Shoppe stores in their own communities around the United States. This is the first time in its 44-year history that The Vitamin Shoppe will partner with business owners to operate franchise stores.
Since launching in 1977, The Vitamin Shoppe has grown into the premier global destination for health and wellness solutions. The company continues to modernize its business with a digital-first mindset that meets consumers where and when they prefer to shop in today’s evolving retail landscape.
“Now is an especially opportune time to partner with highly motivated entrepreneurs to expand our store fleet,” says Sharon Leite, CEO of The Vitamin Shoppe. “This new growth strategy is a capital-efficient way to grow our retail footprint in a favorable real estate market, while empowering our franchise partners to create dynamic, locally-owned businesses. With the events of the past year, consumers have become more invested in their health and well-being, as reflected in The Vitamin Shoppe’s performance. We are tapping into this industry’s strong runway for growth by partnering with franchisees who share our passion for quality, innovation, and the health of their customers and communities.”
The customer experience across franchise stores is designed to be identical and indistinguishable from the 680+ retail locations owned by The Vitamin Shoppe.
The first franchised locations of The Vitamin Shoppe stores are expected to open later this year. Franchise markets are available in all U.S. states, with the exceptions of Washington and Oregon, where The Vitamin Shoppe operates stores under the Super Supplements banner.
In addition to this new U.S. franchise program, The Vitamin Shoppe currently operates globally with country license agreements with partners in Asia, Central America and South America. The Vitamin Shoppe continues to expand internationally and expects to announce additional partnership agreements in the coming months.
The Vitamin Shoppe®, a subsidiary of Franchise Group Inc., is an omni-channel specialty retailer and wellness lifestyle company based in Secaucus, N.J. The company conducts business through over 715 company-operated retail stores under The Vitamin Shoppe and Super Supplements banners, and via its website, www.vitaminshoppe.com.
SOURCE: The Vitamin Shoppe