Brea, Calif. — 85°C Bakery Cafe, a Taiwanese bakery-café brand, opened its 100th U.S. location this month at Parker Commons in Aurora, Colo. The opening also introduces the brand to Colorado for the first time.
85°C entered the U.S. market in 2008 and has grown through a differentiated bakery-café model spanning four core categories: breads and pastries, cakes, handcrafted coffee, and tea beverages. As 85°C reaches triple-digit locations and enters Colorado, the brand begins a new stage of growth and works toward 150 U.S. locations by 2030.
Cheng-Hsueh Wu founded 85°C Bakery Cafe in Taiwan in 2003 after visiting a café at a five-star hotel and questioning why high-quality pastries and beverages were priced beyond everyday reach. He envisioned a café offering premium coffee, bread and cake at approachable prices, a proposition that continues to guide the business more than two decades later.
“Reaching 100 locations in the U.S. is an important milestone for 85°C and a reflection of the communities that have embraced the brand since we first entered the U.S. market,” says Dave Lazaro, marketing director of 85°C Bakery Cafe.
Founded in Taiwan in 2003, 85°C Bakery Cafe opened its first U.S. location in Irvine, Calif., in 2008 and today operates 100 locations across the U.S. and more than 1,000 locations worldwide. Each 85°C location features an in-shop bakery offering more than 50 varieties of pastries baked fresh hourly, signature cakes and handcrafted, made-to-order coffee, tea and boba beverages. The name 85°C comes from the idea that 85 degrees Celsius is the ideal temperature for brewing espresso and symbolizes the brand’s commitment to quality across its menu. For more information, visit www.85cbakerycafe.com.
SOURCE: 85°C Bakery Cafe