Canton, Mass. — Baskin-Robbins, the world’s largest chain of ice cream specialty shops, has signed a multi-unit store development agreement with new franchisee Sharooz Setareh to develop three new ice cream shops in Santa Monica and Beverly Hills over the next few years.
Currently, there are more than 460 Baskin-Robbins shops located throughout California and growing the brand in the state remains a priority for the company in 2016.
As a long-time Los Angeles resident, Setareh brings a wealth of business management experience to Baskin-Robbins, having owned a beauty supply chain and clothing manufacturing company, which he still operates today. The first shop under this agreement opened in Santa Monica earlier this year. He plans to open his second Baskin-Robbins shop in 2017, with the third location following in 2018.
To fuel additional growth, Baskin-Robbins continues to offer simplified, turnkey development opportunities to prospective franchising candidates. The company has sold two of these ready-to-operate shops so far this year in California and has another turnkey opportunity available now in Vista. By purchasing a ready-to-operate shop like these, franchisees avoid the site selection and development phase, which is just one of the many benefits of this development strategy.
The first turnkey shop in Porterville was sold to existing franchisee franchisee Harpreet Gill and opened earlier this summer. The second shop in Imperial Beach was sold to new franchisee Alejandro Kochergan and is planned to open early next year.
Founded in 1945, Baskin-Robbins has more than 7,700 retail shops in nearly 50 countries. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. For more information, visit www.BaskinRobbins.com.
SOURCE: Baskin-Robbins