Canton, Mass. — Baskin-Robbins, the world’s largest chain of ice cream specialty shops, has signed a multi-unit agreement to develop 10 new locations across Upstate New York, including in Syracuse and the Southern Tier, in addition to Wilkes-Barre/Scranton, Pa. With a portfolio of 40 Dunkin’ restaurants and one multi-brand location, the deal was signed with franchisees Bapa Chambers Rd Ice Cream, LLC.
The first store of the 10-unit deal opened in Horseheads, N.Y., in mid-July. The Horseheads Baskin-Robbins marks the brand’s first stand-alone “Moments” store location to open east of the Mississippi and overall third “Moments” design location to open. The
A new “Moments” store opened in El Paso, Texas, in March 2019. The design is being rolled out systemwide.
new “Moments” store brings contemporary décor with bright colors paired with menu innovations to spark joy and happiness in customers. The first “Moments” store debuted in Fresno, California, last year and has been rolling out to Baskin-Robbins locations during 2019.
“I’ve been fortunate enough to grow up alongside Dunkin’ with my father being the franchise owner of the first Dunkin’ in Rochester, N.Y.,” says Manish Patel, Dunkin’ Brands franchisee. “Following in my father’s footsteps, I began my journey with the brand back in 2005 and have grown my network to over 40 Dunkin’ locations. With this 10-unit deal, I’m honored to expand my efforts with Baskin-Robbins and look forward to bringing joy to customers in my hometown of Horseheads, N.Y., and its surrounding communities.”
Looking ahead, the team plans to develop two additional Baskin-Robbins shops slated to open late summer in Painted Post, N.Y., and Bradford, Pa., as part of its 10-unit deal. In addition to the Baskin-Robbins deals, the team will be growing its portfolio with Dunkin’ locations in key markets across New York.
“Dunkin’ Brands’ growth would not be possible without our existing franchisees like Manish and his team,” says Grant Benson, CFE, senior vice president of franchising and business development, Dunkin’ Brands. “Thanks to their vision for Baskin-Robbins, we’ve been able to tackle another major milestone for the brand, bringing the new ‘Moments’ store design to the East Coast.”
Founded in 1945, Baskin-Robbins is the world’s largest chain of ice cream specialty shops with more than 8,000 retail shops in 54 countries. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. family of companies. For more information, visit www.BaskinRobbins.com.
SOURCE: Baskin-Robbins