Hartland, Wis. — The nation’s largest and fastest-growing battery, light bulb, key fob and phone repair franchise, Batteries Plus, has solidified a record-breaking year in 2021. Significant fourth quarter growth caps off 12 months of success for the retail brand which brought a total of 88 signings through multi-unit agreements and organic growth with current franchisees. Twenty-two new stores opened during 2021.
Included in the 88 new store agreements were many multi-unit signings, including a 10-unit signing for Nevada and Utah; another 10-unit deal in Texas and Louisiana; an 8-unit signing in Atlanta (which officially sold out the market); and a 3-unit signing in Long Island along with numerous other agreements that will expand the brand in Vermont, California, Arkansas, Georgia, Texas and Illinois.
In addition to the brand’s growth, Batteries Plus ended the year with other company firsts including shattering year-end goals by August 2021, implementing an exit strategy and support program for franchisees and hosting a first-of-its-kind educational and support workshop for owners. This year also brought promotions to key players within the brand including Joe Malmuth, vice president of franchise development and relations and certified franchise executive (CFE) and other members of the store development team.
“The past year saw the Batteries Plus franchise reach a rate of growth the likes of which our brand had never before experienced including store signings, openings and even corporate team growth,” says Scott Williams, CEO of Batteries Plus. “As a result, our company is better positioned for the future and able to grow alongside the expanding demand for specialty products and services.”
Heading into 2022, Batteries Plus has set new company goals to sign an additional 60 stores this year while opening another 55 across the country by year’s end. As with this year, Batteries Plus will continue to take proactive steps to spare its franchisees from inventory obstacles plaguing retailers around the globe.
“We are determined to keep our sights set on the most important aspects that will continue to fuel our growth — promoting infrastructure investments that will help our existing franchisees navigate the uncertain environment brought on by the ongoing pandemic, bringing on new owners while supporting the growth of our current franchisees and continuing to bring our unmatched products and services to communities underserved by our brand,” adds Williams.
Target development markets for the brand in 2022 are centered on a growing presence in the Northeast, specifically from Philadelphia to Boston in addition to Southern California.
“There have been many positive developments this year and as we reflect on 2021, we can be proud of what we accomplished. The bar has been set extremely high, but I am confident in what our brand can do in 2022,” says Jon Sica, chief business officer of Batteries Plus. “By staying true to our core offerings and continuing to support our owners and find the right prospects to help grow our brand, the sky is the limit for Batteries Plus.”
Batteries Plus has over 800 store locations in operation and development nationwide. Batteries Plus is owned by Freeman Spogli, a private equity firm based in Los Angeles and New York City. For more information, visit www.batteriesplusfranchise.com.
[EDITOR’S NOTE] To read our cover story on Batteries Plus from the October 2021 issue of Retail & Restaurant Facility Business magazine, please click here.
SOURCE: Batteries Plus