Los Angeles — California Pizza Kitchen (CPK) has appointed Scott Hargrove as executive vice president and global chief marketing officer. Since joining CPK earlier this year, Hargrove is leading marketing and growth efforts of the 240+ unit worldwide restaurant brand including brand and performance marketing, culinary innovation, social media, loyalty, communications and community engagement.
Along with recent strategic team additions in data insights and digital, Hargrove’s role will be instrumental in delivering a new era of guest experience at CPK, driving growth through amplified brand building and digital-based marketing that brings to life CPK’s heritage of innovation, California creativity and guest-first approach.
“We are pleased and proud to welcome Scott Hargrove to the executive leadership team at California Pizza Kitchen,” says Jim Hyatt, CEO and president at CPK. “Scott brings to our table an impressive record driving impact at some of the world’s most beloved consumer and tech brands, with a unique blend of digital savvy, creative storytelling and global brand building expertise. This is an incredibly exciting time for CPK as we prioritize continual innovation and evolution in menu, experience and the ways in which we communicate with our guests, and our heightened marketing efforts under Scott’s leadership will play a key role in achieving our vision for growth.”
With 20 years of experience across tech, consumer packaged goods, sports and lifestyle brands, Hargrove most recently served as head of brand and consumer marketing for Snap Inc.®, where he led consumer and product marketing for both Snapchat® and Spectacles, the company’s wearable camera hardware division. Prior, the foundation for Hargrove’s marketing career was built at The Coca-Cola Company®, where he spent 15 years leading billion-dollar brands such as Sprite®, Diet Coke®, Powerade® and vitaminwater™.
In 1985, California Pizza Kitchen (CPK) opened its first restaurant in Beverly Hills and introduced diners to innovative California-style pizza. Today CPK is a global brand serving creative California cuisine in more than 240 restaurants in 10 countries and U.S. territories. For more information, visit www.cpk.com.
SOURCE: California Pizza Kitchen