Atlanta — Carvel has initiated significant expansion across New Jersey, with plans to open up to 20 additional locations in the coming years. The iconic ice cream brand currently operates 51 franchised New Jersey locations.
“We have an extremely loyal customer base in the tri-state area, and New Jersey represents an important region for us,” says Scott Colwell, president of Carvel. “We’re looking forward to finding qualified franchisees who will contribute to the record growth and momentum Carvel is experiencing.”
Carvel experienced a record increase in same-store sales growth in 2015 and is in the midst of an ongoing rollout of its new shoppe design. The Carvel that many consumers grew up with now has a more contemporary look with wood-finished floors, vibrant colors, digital menu boards and new brand imagery. The new retail layout is designed to enhance the guest experience and spur a new wave of growth for Carvel. Full-service Carvel shoppes typically range in size from 800 to 1,600 square feet.
Launched in 1934, Carvel® Ice Cream was the first retail ice cream franchise operation in the country. Carvel currently operates more than 400 franchise and foodservice locations worldwide. For more information, visit www.carvelfranchising.com or www.carvel.com.
SOURCE: Carvel Ice Cream