Dallas — Nearly 20 years after cementing a spot in pop culture history thanks to a beloved group of employees at a fictitious Pennsylvania paper company, Chili’s® Grill & Bar is opening its doors to the Chili’s “Scranton Branch” on April 7. The brand-new, permanent restaurant will pay homage to some of Chili’s most notable on-screen moments, with throwback nods and decor, in addition to being the only Chili’s location to include the fan-favorite Awesome Blossom® on menus.
“For decades, Chili’s has inserted itself in culture — introducing the now-famous Baby Back Ribs jingle, and most recently unleashing Triple Dipper cheese pulls on TikTok,” says George Felix, Chili’s chief marketing officer. “But we’ve also seen the brand come to life on screen through the years, and that includes being tied to Scranton despite never having a location there. That changes this year with our newest restaurant. A moment this big was way more than a pop-up could pay off, so we created Chili’s Scranton Branch to feel like a familiar home to fans complete with the perfect throwback menu item in the Awesome Blossom, and we can’t wait for them to join us.”
Scranton super fans will see this isn’t a normal Chili’s restaurant the moment they walk in the door and spot a giant Chili’s Scranton Branch chalk art mural created by the original Chili’s artist from the early 2000s. Other throwback elements include vintage artwork, Chili’s iconic tile tables, and a perfectly recreated business lunch booth photo op to snap the perfect 2005 frame. For more information, visit www.chilis.com/scrantonbranch.
Chili’s is the flagship brand of Dallas-based Brinker International, Inc. Chili’s has almost 1,600 restaurants in 29 countries and two territories. For more information, visit www.chilis.com.
SOURCE: Chili’s Grill & Bar