Atlanta — Church’s Texas Chicken® and Texas Chicken™, one of the largest quick-service chicken restaurant brands in the world, continues its international expansion into Europe while strengthening its presence in key global markets. The company has recently signed multiple development agreements, including one in Germany. With additional deals in other parts of Europe, this marks a significant milestone in the company’s growth strategy. Building on this momentum, the company is setting its sights on the UK, France, Italy and Spain.
“We are experiencing tremendous growth both domestically and internationally, with Europe playing a key role in our expansion strategy,” says Roland Gonzalez, CEO of Church’s Texas Chicken and Texas Chicken. “The European QSR market is evolving rapidly, driven by a growing demand for convenience and quick-service restaurant options. We see huge potential to bring the Texas Chicken experience to new guests across the continent, and this is just the beginning.”
Over the past year, Church’s Texas Chicken and Texas Chicken opened 60 new locations in 14 markets worldwide. The latest new development agreements will extend Texas Chicken’s footprint into five new countries, including Germany, Hungary, Georgia, Azerbaijan and Morocco — with more than 900 new restaurants planned over the coming years. With many additional deals in the pipeline, the company is on track to grow its international presence by more than 50% in the next 4 years and increase system sales to $2 billion by 2028.
“We have been strategic in our approach around entering new international markets, thoroughly assessing both the needs and benefits that Texas Chicken can provide to potential franchisees and guests,” says Eric Hanson, vice president of international development. “Through our research, we discovered an underserved segment of the marketplace that craves affordable, high-quality chicken. We are proud to fill that gap, offering exceptional taste and value in every meal while continuing to elevate our one-of-a-kind experience to more guests around the world.”
Founded in San Antonio, Texas, in 1952 by Church’s Texas Chicken®, along with its sister brand Texas Chicken™ outside of the U.S., is one of the largest quick-service chicken restaurant chains in the world. The two brands have more than 1,400 locations in 22 countries and global markets and system-wide sales of more than $1.5 billion. Owned by High Bluff Capital Partners and FS Investments since 2021, Church’s® celebrated its 70th anniversary in 2022. For more information, visit www.churchs.com and www.texaschicken.com.
SOURCE: Church’s Texas Chicken® and Texas Chicken™