Lebanon, Tenn. — Cracker Barrel Old Country Store, Inc. is making changes to its leadership and organizational structure.
Doug Hisel, previously vice president, field operations, has been promoted to senior vice president, store operations, overseeing field operations and operations services. Hisel is an 18-year veteran of Cracker Barrel and brings a strong ability to balance operational excellence with a deep understanding of people and Cracker Barrel’s processes and standards. He started at the company as an associate manager in Indianapolis in 2007 and has served in various other operations roles of increasing responsibility. As the operations team is reorganized, the company has restructured responsibilities and eliminated the role of senior vice president and chief restaurant and retail operations officer, previously held by Cammie Spillyards-Schaefer.
Thomas Yun is rejoining the company as vice president, menu strategy & innovation, replacing Matthew Banton. He previously served in this role at Cracker Barrel from 2022 to 2024.
Heather Hager, vice president, retail & design, and Heather Gammon, vice president, demand planning, are each taking on expanded roles and absorbing responsibilities of Laura Daily, senior vice president, chief merchant and retail supply chain, following her recently announced retirement.
“We are grateful to Laura for her leadership, including being a driving force behind the growth of our retail business during her tenure, and thank Cammie for the meaningful contributions and impact she made through her nearly a decade at the company,” says Julie Masino, president and chief executive officer of Cracker Barrel. “On behalf of our entire team, we wish Laura and Cammie the best in their next chapters. I am looking forward to working closely with Doug, Heather, Heather and Thomas in their new roles and being more directly connected with our field operations.”
The company also has ended its engagement with Prophet, the global strategic and creative growth consultancy that advised Cracker Barrel on its previous brand refresh initiatives, including the logo and restaurant redesigns.
Since 1969, when the first store opened in Lebanon, Tenn., Cracker Barrel has been serving up abundant portions of craveable homestyle food and offering one-of-a-kind retail finds. Today it has approximately 660 company-owned Cracker Barrel Old Country Store® locations in 43 states. For more information, visit CrackerBarrel.com.
SOURCE: Cracker Barrel