Dallas — Dave & Buster’s has made two more significant deals for its global expansion plans. The first deal includes a 15-store partnership in India with the Malpani Group, and the second deal comprises a five-store partnership with the NightOwl Entertainment Group in Australia. These strategic alliances mark Dave & Buster’s second and third multi-store franchise agreements, firmly cementing the brand in the APAC and MEA regions with a total of 31 stores committed to development since global expansion plans were announced in 2022.
Dave & Buster’s has implemented several strategic initiatives to ensure a successful global expansion, including a customizable footprint tailored to meet specific market requirements and the localization of menu offerings with high regional resonance to cater to local preferences and tastes. They have also introduced a proprietary dynamic pricing model to offer flexible pricing options, launched global marketing programs that are demographically agnostic yet locally executable, and implemented a unique amusement strategy and packages to differentiate themselves in the market.
Dave & Buster’s is also excited to offer localized entertainment and late-night programming for customers and introduce immersive experiences to enhance customer engagement in the competitive socializing space.
Founded in 1982 and headquartered in Coppell, Texas, Dave & Buster’s Entertainment, Inc., is the owner and operator of 200 venues in North America that offer premier entertainment and dining experiences to guests through two distinct brands: Dave & Buster’s and Main Event. Dave & Buster’s has 152 stores in 41 states, Puerto Rico and Canada. Main Event operates 52 centers in 17 states across the country and offers state-of-the-art bowling, laser tag, hundreds of arcade games and virtual reality. For more information, visit www.daveandbusters.com and www.mainevent.com.
SOURCE: Dave & Buster’s Entertainment, Inc.