Wichita, Kan. — Fast-casual restaurant concept Freddy’s has opened its newest location in Gerald R. Ford International Airport (GRR) in Grand Rapids, Mich., adding to its existing four restaurants in the market. Owned and operated by North American travel retailer Paradies Lagardère, the GRR opening marks Freddy’s second airport location, having debuted its first airport unit in Oklahoma City in 2022. In addition, Freddy’s plans to open in the Salt Lake City International Airport by year-end and is continuing to identify growth opportunities in non-traditional spaces, including stadiums, college campuses, malls and casinos.
“At Freddy’s, we understand the importance of adaptability and innovation in an ever-evolving landscape. By embracing non-traditional development sites like airports, we’re not only expanding our footprint but also diversifying our reach, working towards Freddy’s overarching goal of connecting with new guests and fostering growth beyond conventional avenues,” says Chris Dull, CEO of Freddy’s Frozen Custard & Steakburgers. “By establishing our presence in these bustling hubs, we are ensuring that Freddy’s remains a beloved destination for all, wherever their travels may take them.”
In addition to Freddy’s steakburgers and frozen custard, guests of the new Gerald R. Ford International Airport location will have the opportunity to try the brand’s breakfast menu — only available in airports and select non-traditional locations.
Freddy’s has maintained its strong growth momentum at the start of 2024, opening 11 locations so far and signing multi-unit development deals in key markets to expand the brand’s presence in years to come. Most recently, Freddy’s announced an increased reinvestment from its existing franchise network, with 30 new restaurants added to its growth pipeline. This momentum echoes the company’s historic year of growth in 2023, where Freddy’s surpassed its own record by opening 62 new restaurants, including the brand’s 500th unit.
Founded in Wichita, Kansas, in 2002, Freddy’s is a leading fast-casual franchise concept with more than 500 locations across 36 states nationwide. For more information, visit https://freddysfranchising.com/.
SOURCE: Freddy’s Frozen Custard & Steakburgers