East Rutherford, N.J. — Hudson, a Dufry company and a travel experience leader with more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America, has entered into an agreement to operate and develop Starbucks locations in U.S. airports beginning this summer.
Hudson’s first two Starbucks licensed stores are set to open beginning this summer at pre- and post-security locations in LaGuardia Airport (LGA) Terminal B, serving as the first Starbucks operating in the brand-new terminal. These first two stores will be operated by HG LGA Retailers JV, a joint venture of Hudson and ACDBE partners Branded Works, Inc., Byrd Retail Group, LLC, and Kellee Communications Group, Inc. Following a successful rollout at LGA, Hudson will then introduce the award-winning brand to additional U.S. airport locations.
“We’ve worked very hard over the years to provide travelers with the leading brands they’re used to enjoying, whether at home or heading to their next destination,” says Evan Schut, senior vice president, food & beverage of Hudson. “The addition of Starbucks as our premium coffee brand is the natural progression as we work to elevate the guest experience in our new food and beverage locations.”
“Our partnership with Hudson is another example of how we provide our guests with a best-in-class experience,” says Frank Scremin, chief executive officer of LaGuardia Gateway Partners, the manager and developer of LaGuardia’s Terminal B. “We’re thrilled to add Starbucks to the growing list of amenities available in the new Terminal B.”
As one of its four strategic pillars, Food & Beverage continues to be a key growth area for Hudson. In 2021, Hudson opened its first-ever restaurant and bar, Plum Market, and expanded its signature “Traveler’s Best” line of healthy grab-and-go products. With the new addition of Starbucks to its quick-service restaurant offerings — including Dunkin’, Baskin-Robbins, Pinkberry, Jason’s Deli and Joe & The Juice — Hudson is well-positioned to bring fan-favorite brands to travel hubs across North America.
Hudson, a Dufry Company, is a travel experience company with more than 1,000 stores in airports, commuter hubs, landmarks and tourist locations. For more information, visit hudsongroup.com.
SOURCE: Hudson, a Dufry Company