REI Co-op Expands Leadership Team

Seattle — REI Co-op has made two additions to its senior leadership team. Sylvia Wilks joined REI on May 23 as the company’s first senior vice president, chief supply chain officer. Minnie Alexander will begin her role as vice president,

JCPenney Names Chief Marketing Officer

Lewisville, Texas — JCPenney has appointed John Aylward as chief marketing officer (CMO), effective June 6, 2022. Aylward will help advance the company’s omnichannel strategy to deliver a modern, seamless experience across stores and digital. He will lead the marketing

CrossFit Names Former Nike Executive as President

Boulder, Colo. — CrossFit LLC has appointed former Nike executive Jason Dunlop to the new role of president. Dunlop, a seasoned business leader who also held senior roles at Starbucks and Gap, will help accelerate CrossFit’s global growth. “I’m thrilled

HMSHost and Starbucks Expand Partnership

Bethesda, Md. — Global restaurateur HMSHost has formed a new, multi-year partnership with Starbucks focused on transforming the coffee experience for travelers. This agreement will enable the two companies to leverage new technologies, upgrade store locations and roll out new