San Francisco and Bradford, England — Instacart, a leading grocery technology company in North America, and Morrisons, one of the UK’s largest supermarket chains, have launched Caper smart trolleys at Morrisons’ Preston supermarket, marking Instacart’s first retail partnership in the UK for its AI-powered smart trolley. Caper smart trolleys bring the convenience and intelligence of online shopping directly into the store, and the launch comes as consumers increasingly seek technology that helps them shop more efficiently, stay on budget and rediscover the joy of browsing the aisles.
Caper smart trolleys automatically recognize items as they are placed in the trolley, including weighing fresh produce on the spot. Customers can bag items as they shop, saving time throughout the trip and making checkout quicker and easier. The trolley’s touchscreen displays a running basket total to help customers stay on budget. At the end of their trip, customers simply scan the barcode displayed on the trolley’s screen at a dedicated Caper checkout lane to complete payment.
“Caper smart trolleys represent a new era for in-store grocery shopping — one where the physical store is as intelligent and personalized as the best online experience,” says David McIntosh, chief connected stores officer at Instacart. “Customers want technology that helps them stay on budget and discover products they love, and Caper smart trolleys deliver both, directly in the aisle. We’re proud to bring this to the UK for the first time through our partnership with Morrisons.”
Adds Gordon Macpherson, productivity director at Morrisons: “We’re proud to be the first UK retailer to bring this technology to our customers, and we look forward to seeing how shoppers in Preston and across Lancashire respond to this innovative new trolley in this in-store trial.”
Caper smart trolleys are now live in more than 100 cities across the U.S. and Australia with Kroger, Wakefern Food Corp., Schnucks, Coles and more. For more information, visit https://company.instacart.eu/enterprise-platform/connected-stores.
Instacart is a leading grocery technology company that partners with more than 2,200 retail banners — representing nearly 100,000 stores — to transform how people shop for the groceries they need from the retailers they trust. For more information, visit www.instacart.com/company. Maplebear Inc. is the registered corporate name of Instacart.
Morrisons has a rich history that dates back to 1899 when William Morrison first opened an egg and butter stall in Bradford. Now, 125 years later, the company has approximately 500 stores. As well as supermarkets, Morrisons also has around 1,700 Morrisons Daily convenience stores — around 700 of which are franchise stores — and an online delivery service. For more information, visit www.morrisons-corporate.com.
SOURCE: Instacart