Krispy Kreme® to Open First Location in France in 2023

Charlotte, N.C. — Krispy Kreme, Inc. has formed a joint venture between Krispy Kreme and Columbus Café through its holding company, Wagram Finances, Inc. to bring one of the world’s most loved sweet treats to France in the summer of 2023. Opening in Paris, Krispy Kreme will bring fresh doughnuts and an array of beverages, leveraging Krispy Kreme’s legendary doughnuts and Wagram’s market expertise.

Over the next 5 years, the company expects to create 500 fresh points of access in France, with a long term goal of more than 2,000. This marks the continued efforts to expand globally with Krispy Kreme’s signature omnichannel model. France is the sixth international country development deal the company has announced so far in 2022. Combined with signings in Switzerland, Turkey, Jordan, Costa Rica and Chile, these markets represent a combined opportunity of approximately 5,000 points of access.

“We could not be more thrilled to bring an American classic as well as premium, locally inspired doughnuts to France with a terrific partner in Columbus Café,” says Mike Tattersfield, president and CEO of Krispy Kreme. “Western Europe is a very important area of focus for the company for further expansion and we believe Paris, the city of Lights and Love, is the perfect city to embark on that journey.”

Columbus Café CEO Nicolas Riché adds: “We are excited to join Krispy Kreme to bring these amazing doughnuts to Parisians and all of France. Krispy Kreme’s passion for delivering joy and fun to people with sharing occasions and celebrations combined with the local and operational expertise of Columbus Café will be a recipe for sweet success.”

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Krispy Kreme operates in over 30 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing e-commerce and delivery business with over 11,000 points of access. For more information, visit www.KrispyKreme.com.

Wagram is a French group that operates and develops fast-casual brands. Its expertise in the French market has allowed its core brand, Columbus Café, to become the leader in the coffee shop market in France. With presence in Europe, Canada and the Middle East, its network extends to almost 300 shops. For more information, visit www.columbuscafe.com.

SOURCE: Krispy Kreme, Inc.