St. Louis — On May 31, Panera launched Drive-Thru Pick-Up nationwide, combining the ease of the digital ordering experience with the comfort and convenience of the drive-thru window. Guests can now choose the Drive-Thru Pick-Up option when ordering ahead on the Panera app or website.
Panera bakery-cafes featuring Drive-Thru Pick-Up will still offer the traditional Drive-Thru experience with the ability to order at the Drive-Thru screen. With Drive-Thru Pick-Up, guests who order ahead can simply announce their name at the speaker and pull ahead to the window — which allows for an even faster and more convenient way to pick up their order.
“Panera pioneered the idea of digital ordering in the restaurant industry, and for years, our guests have loved the option to order ahead and pick their items up on the Rapid Pick-Up® shelf,” says Chris Correnti, senior vice president, channels and guest experience, Panera Bread. “Now we’re extending that convenience to the drive-thru, giving our guests another fast and convenient way to get their favorite Panera meal.”
Panera has continually invested in the digital guest experience creating new ways to order and receive food, including in-cafe kiosk, Rapid Pick-Up, Contactless Dine-In and now Drive-Thru Pick-Up. Digital sales at Panera represent more than 50% of total system sales.
Panera Bread first opened in 1987. As of April 25, 2023, there were 2,121 Panera Bread bakery-cafes in 49 states and in Ontario, Canada, operating under the Panera Bread® or Saint Louis Bread Co.® names. Panera Bread is part of Panera Brands, one of the largest fast-casual restaurant companies in the U.S., comprised of Panera Bread®, Caribou Coffee® and Einstein Bros.® Bagels. For more information, visit www.panerabread.com.
SOURCE: Panera