Denver — After almost 25 years, the Professional Retail Store Maintenance Association (PRSM), the authority on retail, multi-site facilities management, has rebranded and is now Connex. The rebranding announcement was made April 30, 2019 to a record-setting crowd by Bill Yanek, Connex CEO, during the Connex2019 National Conference being held in the Gaylord Rockies Resort and Convention Center in Denver.
Bill Yanek
“The essence of PRSM membership is connecting members to: their industry peers, knowledge and resources,” says Yanek. “Our new name, Connex, recognizes that benefit and provides us a strategic platform for future growth.”
Myriah Kingen
Myriah Kingen, Connex’s new board chair and director of facilities for Davita Kidney Care, emphasizes how the new brand positions the association for the future. “The retail industry is evolving rapidly and Connex is now empowered to embrace that evolution and expand into other facilities management markets. We appreciate and applaud the vision of the PRSM founders 25 years ago and we believe this new brand positions us well for the next 25 years.”
The new Connex brand was developed through extensive member surveys and industry research. The Connex board of directors hired Dallas-based Agency Creative to lead the 6-month long rebranding process. “The Multi-Site Facilities Network” is the tagline selected to accompany the new logo and highlights the association’s new emphasis on a broader retail marketplace.
Connex empowers retail and multi-site industry facilities management professionals with best practices, benchmarking, education, discussion forums and trusted partnerships. PRSM was chartered in 1995; today, Connex has almost 1,000 member companies.
For more information, visit www.connexfm.com.
SOURCE: Connex