San Diego — QDOBA Mexican Eats, the largest franchise opportunity in the fast-casual Mexican segment, has hired franchising industry veteran Peter Ortiz as vice president of franchise development. In his new role, Ortiz will be directing the 730-unit brand’s strategic franchise expansion across key markets in the U.S. and Canada. He joined the brand in mid-August from Potbelly.
“Peter has a well-earned reputation in the franchise industry as an accomplished executive who truly understands every facet of multi-unit franchise development. His experience in the restaurant space is unmatched,” says Tim Welsh, chief development officer at QDOBA. “As we launch an aggressive growth strategy, Peter is going to play a critical role in bringing our concept to new regions and expanding our footprint in existing territories through franchising.”
QDOBA is a fast-casual Mexican restaurant with more than 730 locations in the U.S. and Canada. For more information, visit www.qdobafranchise.com.
SOURCE: QDOBA Mexican Eats