Frederick, Md. — Roy Rogers® Restaurants has successfully rolled out a new store design at its Westminster, Md., restaurant. The restaurant remained open throughout the renovations. Roy Rogers will next undertake updates at its test kitchen store in Frederick, Md., after which it will remodel one additional restaurant and open two new ones with the design before rolling it out systemwide.
Executive Vice President Jeremy Biser says the new design is part of a broader plan to strengthen performance of existing locations and prepare Roy Rogers to launch a new expansion effort. Over the past year the company also has signed new contracts for beverage supply, food distribution, site analysis and marketing services, adds Biser, as well as other key corporate staff in marketing, IT and franchise support, and has upgraded menu items.
Founded in 1968, the Roy Rogers Restaurant system today consists of 48 corporately run and franchised locations in Maryland, Virginia, West Virginia, New York, New Jersey and Pennsylvania. The company plans to expand in the Mid-Atlantic and Northeast, primarily by partnering with established restaurant operators. For more information, visit www.royrogersfranchising.com and www.royrogersrestaurants.com.
SOURCE: Roy Rogers® Restaurants