Schlotzsky’s Testing 2 Off-Premise-Driven Prototypes

Atlanta — Schlotzsky’s has unveiled two new prototypes that will put its drive-thru front and center and enhance speed of service for delivery, to-go and catering.

While driving off-premise sales has been underway for Schlotzsky’s for some time, it’s now become an even bigger priority. During the pandemic, 35% of Schlotzsky’s sales were driven by off-premise and were a major part of the brand’s rapid recovery.

Now, Schlotzsky’s has designed two new options referred to as “Design 1800” and “Design 1000” that will lean heavily on off-premise and reduce seating. In fact, “Design 1000” won’t have any seating at all — featuring walk-up windows for ordering and double drive-thru lanes for picking up and third-party delivery and catering. “Design 1800” will provide enhanced drive-thru capabilities in addition to seating as the brand strives to increase consumer access to the brand with greater ease and convenience.

Schlotzsky’s, coming up on its 50th anniversary, has heavily invested in real estate innovation over the past several years with the overall goal of providing franchisees with the flexibility to develop the restaurant footprint best suited for their individual markets. Going forward, Schlotzsky’s anticipates 99% of their restaurants adapting to a drive-thru.

The brand will look to eclipse 400 locations in the next 3 years and an initial 4-unit prototype deal has already been signed with a location to open in mid-2021 in Arkansas which will be owned by existing multi-unit franchisee, JJ Ramsey, who owns locations throughout Arkansas, Missouri and Kansas.

SOURCE: Schlotzsky’s