Fayetteville, Ark. — Slim Chickens, a leading fast-casual franchise which features dine-in and drive-through, has launched an aggressive multi-unit growth initiative to expand its presence in key markets across the United States. With a goal to reach 600 locations over the next 10 years, the brand is focusing its expansion initiative on Southern, Midwestern, Mid-Atlantic and Northeastern states in the near term.
The announcement comes on the heels of seven recently signed multi-unit franchise agreements totaling 71 units. With 350 locations in development, Slim Chickens is slated to open its 100th restaurant by December and plans to open minimally 30 locations in 2020. Current projections indicate 50 new units to open annually in the years to come. With an intensely loyal fan base and undeniable demand from franchise investors and consumers alike beyond its footprint today, Slim Chickens is well positioned to significantly expand its presence, which today spans 14 states and three continents.
“We are in the perfect position to be aggressive with our franchise growth strategy,” says Jackie Lobdell, executive director of franchise development for Slim Chickens. “The wind is at our back. Given the incredible momentum behind the franchise opportunity today, we’re ready to expand with experienced multi-unit operators.”
Slim Chickens first opened in 2003 in Fayetteville, Ark. Today, there are nearly 100 Slim Chickens locations open and 350 restaurants in development. In July, Slim Chickens attracted an equity investment from 10 Point Capital, the private equity firm behind segment leader Tropical Smoothie Café. Slim Chickens, which recently launched a strategic multi-unit franchise growth initiative to reach 600 units in 10 years, is targeting qualified and experienced multi-unit groups to develop in dynamic markets across the country. For more information, visit www.slimchickensfranchise.com.
SOURCE: Slim Chickens