Los Angeles — sweetgreen has opened its first restaurant powered by automation, accelerating the industry’s adoption of advanced technology and taking steps toward the future of dining. The pilot store, located in Naperville, Ill., debuts new technology called the sweetgreen Infinite Kitchen, designed to enhance the customer experience and food quality, with a focus on fresh ingredients, fast service and friendly hospitality.
“We believe that automation will enable us to elevate the quality and integrity of our food while also providing a faster and more convenient experience for our customers and a better, more dynamic job for our team members,” says Jonathan Neman, CEO and co-founder of sweetgreen. “With the integration of the sweetgreen Infinite Kitchen in our restaurants, we can unlock efficiencies that will enable us to grow more quickly as we scale.”
To order, customers can utilize self-service kiosks, place an order through the mobile app, or order directly from the restaurant’s host. The new restaurant format also brings in a new Tasting Counter, brand-storytelling digital screens and a revamped merchandising strategy for an authentic sweetgreen experience at every touchpoint.
For more information, visit www.sweetgreen.com.
SOURCE: sweetgreen