Binghamton, N.Y. — The Briad Group, a leading hospitality and retail developer based in Livingston, N.J., plans to open its first multi-brand Circle K travel center, located in Binghamton, N.Y., this fall. A second multi-brand Circle K travel center in Watertown, N.Y., is under construction and expected to open in January 2027.
The Binghamton and Watertown developments mark the first in a planned series of next-generation convenience and travel centers that will bring together fuel services, convenience retail, and nationally recognized quick-service restaurants under one roof.
The 6,800-square-foot travel center in Binghamton (pictured) will feature a Circle K convenience store with eight fuel pumps and two drive-thru lanes — one for Dunkin’ and one for Wendy’s — as well as a non-traditional Papa Johns location. The building layout was custom-engineered by The Briad Group’s in-house engineering team specifically for this partnership, creating a streamlined, single-tenant design that integrates all four brands into one modern travel center experience.
The development also reflects the growing shift toward fuel mobility: the transformation of traditional, single-purpose gas stations into integrated mobility hubs offering fueling and nationally recognized food, convenience retail and other services.
The Binghamton location represents the first of a planned rollout of new Circle K travel centers across the New York region, with The Briad Group expecting to develop up to 40 locations as part of its long term franchise development agreement with Circle K.
Peachtree Group provided development financing for the Binghamton and Watertown projects as part of a broader financing relationship with The Briad Group. Peachtree has committed up to $200 million to support The Briad Group’s development and acquisition of new convenience stores and mini-travel center sites over the next several years.
“This project represents an exciting new chapter for Briad as we expand into the convenience and fuel sector with innovative nationally recognized multi-brand restaurant concepts,” says Brad Honigfeld, CEO of The Briad Group. “Our goal is to create modern travel destinations that offer speed, convenience and great food options in one location, delivering a superior experience for travelers and the local community alike.”
Construction on the Binghamton site began in early 2026 and Watertown in June 2026.
The Binghamton and Watertown grand openings will celebrate the launch of this new concept in the Northeast and introduce a travel-center model that has proven successful in other regions but remains largely untapped across the New York region.
The Briad Group® is one of the fastest-growing hospitality and retail developers in the U.S. The Briad Group’s® entities are licensed franchisees for Circle K®, Wendy’s®, Dunkin’®, Jimmy John’s®, Buffalo To Go® (Inspire Brands), Papa Johns®, Marriott® and Hilton® Hotels. Over the past decades, Briad has developed, operated, and managed more than 200 restaurants and built 40 hotel projects totaling 5,000+ rooms across the Tri-State Area. For more information, visit www.briad.com and www.briadtravelcenters.com.
Peachtree Group is a vertically integrated investment management firm. For more information, visit www.peachtreegroup.com.
Circle K is a subsidiary of Alimentation Couche-Tard (Couche-Tard) and serves as the company’s global brand. Couche-Tard is a global leader in convenience and mobility, operating in 27 countries and territories, with more than 17,200 stores, of which approximately 13,100 offer road transportation fuel. It is one of the largest independent convenience store operators in the United States.
SOURCE: The Briad Group, Peachtree Group