The Halal Guys to Double its Midwest Presence

Columbus, Ohio — The Halal Guys recently signed a franchise deal to open its first locations in Ohio, more than doubling its presence in the Midwest and building on successful locations in Illinois. Franchisee group Smart Choice Food LLC will open seven locations in the greater Columbus area, with plans to open the first locations this year.

Smart Choice Food LLC is eager to bring the quintessential New York City street cart food experience to Ohio diners.

“The economy in Columbus was on the upswing prior to COVID-19, but it was the people and sense of community that really got us interested in bringing The Halal Guys to the area,” says franchisees Mohamed Alwah, Yara Fardous and Sam Saad. “This is a diverse city full of strong, resilient and welcoming people, and we wanted to be a part of that.”

The Halal Guys currently operates 87 locations with plans to expand to 400 in the next several years.

The Halal Guys is partnered with Fransmart as its exclusive franchise development partner to grow the brand. For more information, visit https://fransmart.com/the-halal-guys.

The Halal Guys grew from humble beginnings as a food cart on the streets of New York City to a global icon known as the largest American halal street food concept in the world. The food cart was first parked on the corner of 53rd and 6th Avenue in 1990 (pictured at left) by three like-minded men from Egypt who came to America in search of a better life. When the founders noticed many Muslim cab drivers in New York City were looking for a place to buy halal food in Manhattan, they created their first food cart that quickly grew into a leading destination for American Halal fare. In 2014, The Halal Guys began expanding its authentic halal cuisine from the food cart into restaurants and now operates more than 85 locations within the United States, Canada, Indonesia, South Korea and the United Kingdom. For more information, visit www.thehalalguys.com.

SOURCE: Fransmart