Indianapolis — Twin Peaks Restaurant celebrated its 100th lodge opening on June 2 in the Indianapolis suburb of Greenwood, Ind. From the time Twin Peaks CEO Joe Hummel opened his first lodge in the Atlanta area as a franchisee, it took Twin Peaks 12 years to reach its centennial location. The brand is now expected to expand even faster, having already opened four new locations — with 12 more lodges in seven new markets scheduled to open — this year alone. Twin Peaks anticipates 20 per year opening in the next few years, hitting 200 by 2027.
Twin Peaks will open its 101st lodge later this month when it heads back to its Texas roots to open its first Rio Grande Valley location in the border city of McAllen, Texas. Lodge No. 102 is scheduled to open shortly after that, south of the Texas border in the Oceania neighborhood of Mexico City.
“Our brand awareness is tremendous,” says Hummel, who took over as CEO in 2016. “Recently, we have entered many new markets and the stores have performed in line with our restaurants in areas in which we already have an established presence. This illustrates the power of our fan base in addition to the unique value our brand brings to a community.”
Twin Peaks reported a significant increase in AUVs across the board in 2023, with the first quarter showing same-store sales increases of 4.3%. New locations in Chattanooga, Tenn., and Columbus, Ohio, are also consistently hitting record-breaking sales each week.
Founded in 2005 in the Dallas suburb of Lewisville, Twin Peaks has 100 locations in the U.S. and Mexico. For more information, visit www.twinpeaksrestaurant.com.
SOURCE: Twin Peaks