Meadville, Pa. — Since launching franchising in 2012, Voodoo Brewing Co. has experienced explosive growth, awarding almost 80 agreements, with 17 locations open and 25 brewpubs projected to open by the end of 2023.
According to CEO Matteo Rachocki, Voodoo Brewing Co. has already sold out the Dallas market and has established itself in other major markets, including Pittsburgh; Las Vegas and Reno, Nevada; and Knoxville, Tenn.
“We’re looking to bring Voodoo to communities across the U.S.,” Rachocki says. “At this point, we’re only going to award 50 more franchises. Supply is limited relative to demand, and we fully expect to continue along this explosive growth trajectory.”
Soon before the COVID-19 pandemic hit, Voodoo teamed up with Raintree to drive franchise development. Despite all of the uncertainty of the pandemic and the challenges that were hitting food and beverage concepts especially hard at the time, Brent Dowling, CEO of Raintree and chairman of Voodoo Franchise Group, chose to invest. Soon after, the franchise system exploded. With 17 open brewpubs and another 60-plus in development, Voodoo Brewing Co. has not only survived the pandemic but managed to launch exponential growth on the heels of it.
With the support of the Voodoo Franchise Group team, franchise partners design the pub itself, a community-specific logo and local menu customizations for even more individualization and a sense of ownership.
“Every Voodoo that you go into, you’ll know you’re in a Voodoo, but franchisee-driven changes and community-based representations allow our owners and their guests to feel like the brewpub is really theirs,” explains Dowling. “We even go as far as to design a new Voodoo logo for every franchise owner.”
Voodoo Brewing Co. has 18 locations across multiple states. For more information, visit https://voodoofranchising.com/.
SOURCE: Voodoo Brewing Co.