Alpharetta, Ga. — Your Pie, a pizza brand known for its customizable brick-oven pizzas and open-kitchen dining experience, is targeting scalable growth across the Southeast, with a focus on metro Atlanta, the Chattanooga-Knoxville-Nashville corridor and Columbia, S.C.
“Focusing on the Southeast markets is big for Your Pie right now, especially with the growing population and demand for something new in those areas,” says Ken Caldwell, CEO and head of development of Your Pie. “We believe that these markets resonate exceptionally well with our brand and will give us the opportunity to expand in communities that value concepts like Your Pie.”
Your Pie is positioned for growth in these areas with an updated business model designed to support efficient, scalable expansion. The redesigned restaurant format, featuring a smaller footprint, streamlined kitchen operations and an improved ordering experience, makes the concept adaptable for a range of growing suburban and high-traffic retail environments. At the same time, expanded online ordering, broader catering capabilities and investment in non-traditional locations allow the brand to meet rising off-premise demand while maintaining the in-restaurant experience that has long defined Your Pie.
“With the recently evolved operating model, Your Pie is focused on the right markets, not just more markets,” says Lisa Dimson, CMO of Your Pie. “We are building for long-term success, and these areas give us the opportunity to grow in a way that is both strategic and sustainable.”
Inspired by a honeymoon visit to the Italian island of Ischia, founders Drew and Natalie French set out to bring the island’s vibrant food culture and wood-fired pizza tradition to the U.S. That vision came to life in 2008 with the opening of the first Your Pie in Athens, Ga. Today, Your Pie’s support center is based in Alpharetta, Ga., and the brand has more than 60 locations nationwide. For more information, visit https://yourpie.com/.
SOURCE: Your Pie