New Hartford, N.Y. — ParTech, Inc. (PAR), a global restaurant technology company and provider of unified commerce solutions for enterprise restaurants, has been chosen by Bob Evans, the iconic family-style restaurant chain with 437 locations in the U.S., for its industry-leading loyalty and offer solution PAR Punchh®.
PAR Punchh will provide customers with personalized offers and rewards through the Bob Evans app, including family deals, value offers and convenient online takeout options.
“At Bob Evans, we extend our hospitality well beyond the delicious dishes we serve. We want every guest to come into our restaurant and feel right at home, knowing we’ve considered their individual tastes and preferences,” says Bob Holtcamp, president and CMO of Bob Evans. “With Punchh, we’ll achieve a new level of guest engagement and loyalty to enhance the overall dining experience whether in our dining room or theirs, all while doing what we do best: serving farm-fresh goodness to every table.
Leveraging PAR Punchh’s AI-driven loyalty platform, integrations and services, the restaurant aims to improve customer lifetime value through personalized marketing campaigns and offers.
“With the restaurant industry facing tight profit margins, the key to success lies in keeping guests coming back for more. Bob Evans is doing just that by combining its renowned American food classics with cutting-edge loyalty offerings,” says Savneet Singh, CEO of PAR Technology. “This collaboration embodies our mission to enable restaurant customer engagement by creating memorable and modern family dining moments.”
Bob Evans Restaurants is chain of family-style restaurants founded and headquartered in Columbus, Ohio, which owns and operates nearly 450 locations in 18 states, primarily in the Midwest, Mid-Atlantic and Southeast regions. For more information, visit www.BobEvans.com.
More than 100,000 restaurants in more than 110 countries use PAR Technology Corporation’s restaurant point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. For more information, visit www.partech.com.
SOURCE: PAR Technology