Dallas — Bonchon, a global leader in fast-casual Asian fusion dining known for its Korean double-fried chicken, has appointed former global CFO Bryan Shin to lead Bonchon U.S. as CEO.
Shin joined Bonchon as head of global finance in 2019 with more than 10 years in the global food and beverage space. He previously served in various top global leadership and senior positions with brands including Goose Island Beer Company, Yum! Brands and CJ Foodville (a subsidiary of Korean conglomerate CJ Group), where he implemented strategies for a global launch of Korean cuisine.
In his new role, Shin will work to sharpen the brand’s positioning through menu innovation to drive trial, enhance guest touchpoints and continue to evolve the footprint and format based on location and market demands.
Founded in Busan, South Korea, in 2002, Bonchon was established in the United States in 2006. It currently has more than 400 restaurants across nine countries: Thailand, the Philippines, Singapore, Cambodia, Myanmar, Australia, Vietnam, France and the United States. For more information, www.bonchon.com.
SOURCE: Bonchon