Atlanta — Edible Brands®, the parent company of Edible Arrangements®, Roti Modern Mediterranean® and Edibles.com, has appointed seasoned restaurant and franchising leader Matthew Walls as president and chief stores officer. A seasoned executive with extensive experience across operations, development, technology and general management, Walls will play a critical role in driving innovation, empowering franchisees and elevating all three of the brand’s core businesses.
Walls’ background spans a variety of disciplines, from logistics and business intelligence to domestic and international growth, equipping him with a broad, strategic lens for scaling complex businesses. Prior to joining Edible Brands, he held executive roles at major franchise brands, including Domino’s, CKE Restaurants and Caribou Coffee.
As president and CSO, Walls will oversee the company’s day-to-day operations, development and strategic initiatives across Edible Arrangements, Roti and Edibles.com. His early priorities include refining team structure, aligning leadership around a shared vision, and placing an unwavering emphasis on franchisee performance. Walls believes profitability is the engine that powers everything else — when franchisees win, the brand wins.
“Matthew’s ability to balance big picture thinking with operational discipline makes him the right leader at the right time,” says Somia Farid Silber, CEO of Edible Brands. “His franchise-first mindset, coupled with decades of experience across high-growth environments, will help Edible Brands thrive as we enter our next chapter.”
Walls’ appointment signals a bold step forward as Edible Brands accelerates its efforts to rejuvenate legacy brands and introduce new growth vehicles across wellness, foodservice and retail. Under the leadership of CEO Somia Farid Silber, who took the helm in 2024, the company has entered a new phase of momentum, blending its iconic roots with a forward-looking, franchisee-first approach. Most recently, the company acquired Roti Modern Mediterranean, a beloved fast-casual concept with strong consumer demand and national growth potential.
Atlanta-based Edible Brands® acquires, develops and manages a world-class portfolio of consumer brands renowned in the hospitality and foodservice sectors. Edible Brands has skillfully integrated an innovative e-commerce platform with a robust network of locally owned stores worldwide to meet consumers where they are. Edible Brands’ growing portfolio includes Edible Arrangements®, edibles.com®, freshfruit.com™ and Rōti® Modern Mediterranean. For more information, visit www.ediblebrands.com and https://franchise.edible.com/.
SOURCE: Edible Brands®