Newport Beach, Calif. — Juice It Up! has reinvigorated franchise growth in 2022, ending the first half of the year with 84 locations in various markets, having opened five new locations since the beginning of 2022. The brand remains committed to doubling its unit count to approximately 200 locations in the next 4 years and currently has more than 30 new locations in the pipeline for development. Juice It Up! recently signed four new franchise agreements, including a multi-unit deal in Bakersfield, Calif., that accounts for a total of six new stores in development.
“Among a host of initiatives to grow our brand, franchise development continues to be a major focus for Juice It Up! this year as we remain committed to bringing our popular smoothies, juices and superfruit bowls to new markets — and new guests — throughout the West,” says Chris Britt and Ed St. Geme, the co-chairmen and principal owners of Juice It Up!. “As 2022 begins its second act, the first half of the year has been a great success in the quest to expand our footprint, and we’re fortunate for the consummate hard work and dedication of our many franchise partners who continue to embrace new business initiatives including our remodel program to update existing stores to a bright, sleek and refreshed store design.”
Despite going head-to-head against last year’s tremendous sales performance, year-to-date total system sales (TSS) have increased 7% as the first half of 2022 ended, and digital sales improved 8% over the same prior-year period. Even more, Juice It Up! experienced several weekly sales records in the first half, and AUV continues to grow significantly — increasing 50% since 2019.
The brand is actively pursuing development with new and existing franchise partners in California, Arizona, Texas, New Mexico, Oregon, Nevada and throughout the Western U.S. For more information, visit www.juiceitupfranchise.com.
Juice It Up!, one of the nation’s leading handcrafted smoothie, superfruit bowl and raw juice chains, was founded in 1995 with its franchise support center now located in Newport Beach, Calif. With more than 100 locations open or under development across California, New Mexico, Oregon, Texas and Arizona, the company is showcasing a new restaurant design, strong new digital mobile ordering technology, a heavier focus on functional products and ingredient transparency, and a menu refresh.
SOURCE: Juice It Up!