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juice it up

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Juice It Up! Opens First Arizona Location

by Katie Lee

Newport Beach, Calif. — Juice It Up! has opened its new Ehrenberg, Ariz., location, marking the brand’s entry into the Grand Canyon State. The Ehrenberg location is part of the bustling AZ Travel Plaza, adding to the store’s current food/drink offerings. Juice It Up! will continue expanding its footprint in Arizona with another opening in Kingman slated for fall 2023. “As a co-owner of the AZ Travel Plaza, I often consider new concepts that have the potential to thrive and provide unique experiences to our visitors. Having lived in Southern …

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franchise developmentNewsrestaurants

Juice It Up! Reinvigorates Franchise Growth

by Katie Lee

Newport Beach, Calif. — Juice It Up! has reinvigorated franchise growth in 2022, ending the first half of the year with 84 locations in various markets, having opened five new locations since the beginning of 2022. The brand remains committed to doubling its unit count to approximately 200 locations in the next 4 years and currently has more than 30 new locations in the pipeline for development. Juice It Up! recently signed four new franchise agreements, including a multi-unit deal in Bakersfield, Calif., that accounts for a total of six …

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Juice It Up! Sales Soar During 2020

by Katie Lee

Irvine, Calif. — Juice It Up!, a leading handcrafted smoothie, açaí bowl and raw juice franchise, has experienced strong growth in same store sales (SSS) and average unit volumes (AUVs) in 2020. Despite the challenges presented by the pandemic, through October 2020, SSS for the year have increased by 13%, with SSS for the third quarter just ended September 2020 up 19%. Most significantly, the brand’s top 50% of franchised locations now have an AUV approaching $600,000 while the brand’s top 25% of franchised locations have seen their AUV expand …

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Juice It Up! Appoints Franchise Veteran to Advance Operations

by Katie Lee

Irvine, Calif. — Juice It Up!, one of the nation’s leading handcrafted smoothie, açaí bowl and raw juice chains, has appointed Carlo Verdugo as director of operations and business development. An industry veteran with nearly two decades of franchise experience, Verdugo has served in various leadership roles for national chains including Jack in the Box and nearly a decade with Jamba, where he served as the senior director of global growth. As Juice It Up!’s director of operations and business development, Verdugo will lead a variety of initiatives supporting Juice …

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Juice It Up! Elevates Susan Taylor to President and CEO

by Katie Lee

Irvine, Calif. — Juice It Up!, one of the nation’s leading handcrafted smoothie, açaí bowl and raw juice chains, has promoted Susan Taylor to president and chief executive officer. She joined Juice It Up!’s senior leadership team last September as vice president of operations. A restaurant industry veteran of nearly 30 years, 14 of which were with Jamba, Taylor will lead Juice It Up!’s next phase of growth. Celebrating its 25-year anniversary in 2020, the Juice It Up! brand was acquired in 2018 by SJB Brands, LLC, a partnership between …

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construction and designfranchise developmentNewsrestaurants

Juice It Up! to Open Flagship Location with New Prototype Design

by Katie Lee

Irvine, Calif. — Juice It Up!, one of the nation’s leading handcrafted smoothie, açaí bowl and raw juice chains, which is celebrating its 25th anniversary in 2020, is opening the brand’s flagship “new store prototype” location this summer in Costa Mesa, Calif. This corporate-owned location will be the first to feature the brand’s new store design and will serve as an innovation kitchen for R&D, as well as a training and test center to continually share best practices with franchisees systemwide. The flagship location is opening on Costa Mesa’s 17th …

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Juice It Up! Broadens California Footprint

by Katie Lee

Irvine, Calif. — Juice It Up!, one of the nation’s leading handcrafted smoothie, raw juice and superfruit bowl chains, continues to broaden its California presence with recent openings in Ripon and Delano, two rapidly growing communities in Central California. With 100 franchised locations open or under development in California, New Mexico, Oregon and Texas — 77 of which are in California — the state remains a key area of growth for the brand. The brand plans to open three additional Southern California locations in Costa Mesa, Santa Ana and Rialto …

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Juice It Up! Taps Jamba Veteran to Lead Operations

by Katie Lee

Irvine, Calif. — Juice It Up!, one of the nation’s leading handcrafted smoothie, raw juice and superfruit bowl chains, has appointed Susan Taylor as vice president of operations. Leveraging over 26 years of experience in the restaurant industry, Taylor has served in various leadership roles for national franchise chains including 14 years at Jamba, where she was the senior director of franchise operations; Sharky’s Woodfired Mexican Grill; Baja Fresh; and Chevy’s Fresh Mex. “Susan is not only well versed in our particular segment, she is passionate about the booming industry …

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