Irvine, Calif. — Juice It Up!, one of the nation’s leading handcrafted smoothie, açaí bowl and raw juice chains, which is celebrating its 25th anniversary in 2020, is opening the brand’s flagship “new store prototype” location this summer in Costa Mesa, Calif. This corporate-owned location will be the first to feature the brand’s new store design and will serve as an innovation kitchen for R&D, as well as a training and test center to continually share best practices with franchisees systemwide. The flagship location is opening on Costa Mesa’s 17th Street, a prominent Orange County foodie and fitness hub bordering Newport Beach.
The revitalized store design is crisp, clean and fresh and will feature Juice It Up!’s new logo signage and artwork palette. In-store elements include comfortable seating and media to encourage guests to stay and relax, along with an Instagram-worthy statement wall showcasing the brand’s “Live Life Juiced” motto. Hyper focused on transparency and enabling guests to see their order being made from start to finish, other store highlights include the brand’s signature smoothie bowl bar front and center, an updated menu design making it easier than ever to navigate the menu of functional products, and an accessible pickup counter for orders placed via Juice It Up!’s mobile app and third party delivery partners.
“Juice It Up! is a familiar California brand that started right here in Orange County 25 years ago, and we are thrilled to be launching our new store prototype on the vibrant 17th Street in Costa Mesa,” say owners Chris Britt, Ed St. Geme and Chris Braun. “This location will showcase how far the Juice It Up! brand has come, from a single smoothie shop catering to college students, to a successful franchise.”
The owners continue: “Our updated store design, along with enhancements focused on the guest experience, like our soon-to-be launched mobile app featuring ‘skip the line’ ordering in advance, will allow us to better serve our loyal guests at every stage of their wellness journey. And although we have a fully operational test kitchen in our Irvine Franchise Support Center (FSC), our Costa Mesa flagship will allow us a greater capacity to develop new products, processes and technologies that will help drive growth in sales and profits for our franchisees.”
The Costa Mesa opening will bring the brand to nearly 100 franchised locations open and in development throughout California, New Mexico, Oregon and Texas, 14 of which are located in Orange County. The brand’s leadership team has identified markets in the Western U.S. ideally suited for an established smoothie, bowl and juice concept like Juice It Up! For more information, visit www.juiceitupfranchise.com.
SOURCE: Juice It Up!