Juice It Up! Broadens California Footprint

by Katie Lee

Irvine, Calif. — Juice It Up!, one of the nation’s leading handcrafted smoothie, raw juice and superfruit bowl chains, continues to broaden its California presence with recent openings in Ripon and Delano, two rapidly growing communities in Central California. With 100 franchised locations open or under development in California, New Mexico, Oregon and Texas — 77 of which are in California — the state remains a key area of growth for the brand. The brand plans to open three additional Southern California locations in Costa Mesa, Santa Ana and Rialto in early 2020.

“After seeing the tremendous profitability of our Los Banos location, which opened in 2018, and the many years of success we’ve experienced in Lodi and at Fresno State University, we were very excited to see new franchisee interest in communities throughout Central and Northern California,” says Chris Braun, Juice It Up! CEO. “For the past 25 years our brand has grown significantly in Southern California, but we see huge potential for the Juice It Up! brand in Central and Northern California where we currently operate five locations. We’ve identified several trade areas throughout these regions where there is huge growth potential and are thrilled to be actively engaged with potential franchise partners to expand in these areas.”

Braun continues: “2020 is going to be a big year for the Juice It Up! brand and its franchise partners. In addition to entering new franchise territories, we are launching a new website, introducing order ahead ‘skip-the-line’ functionality for our guests, expanding our leadership team, and working on other initiatives that support franchisee growth and profitability.”

Founded in 1995, Irvine, Calif.-based Juice It Up! has over 100 locations open or under development across California, New Mexico, Oregon and Texas. The company is showcasing a new restaurant design as well. For more information, visit www.juiceitupfranchise.com.



SOURCE: Juice It Up!

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