Jackson, Miss. — Newk’s Eatery has promoted longtime executive Matt Wilson to chief operating officer. Wilson joined Newk’s straight out of college as an assistant manager at the brand’s original restaurant in Oxford, Miss. Over the next two decades, he steadily advanced through the organization, serving in leadership roles across operations, training, restaurant development and franchise support before most recently serving as senior vice president of operations.
“Matt’s story is the Newk’s story,” says Chris Elliott, CEO of Newk’s Eatery and FSC Franchise Co. “His career demonstrates what’s possible when talented people are given opportunities to grow, lead and make an impact. He understands every aspect of our business because he’s lived it. His experience, leadership and passion for our brand make him the ideal person to help guide Newk’s into its next chapter.”
Throughout his tenure, Wilson has played a pivotal role in the brand’s growth and operational evolution. He has helped open dozens of restaurants across the system, supported franchisees throughout the country, contributed to the development of Newk’s training programs and helped launch key initiatives, including the brand’s third-party delivery partnerships.
As chief operating officer, Wilson will oversee both franchise and company operations, training, operational support and systemwide execution as Newk’s continues its growth strategy under FSC Franchise Co.
Founded in 2004 and headquartered in Jackson, Miss., Newk’s Eatery is a fast-casual restaurant brand known for its signature hospitality and scratch-made meals. Newk’s currently operates 97 locations in 13 states and continues to pursue strategic expansion opportunities throughout the U.S. For more information, visit franchise.newks.com.
SOURCE: NEWK’S