Belmar, N.J. — Playa Bowls, the nation’s leading superfruit and acai bowl brand, is expanding its leadership team with a series of key appointments and promotions as it prepares to grow beyond 400 shops nationwide.
Jayson Tipp, formerly chief development officer, has been named chief growth officer, expanding his role to oversee development, technology and digital marketing while leading the brand’s enterprise growth strategy. In his stead, Playa Bowls has appointed Patrick Turek as chief development officer. In this role, Turek will lead franchise development, real estate, design and construction, with a focus on strategic, profitable expansion.
Turek brings more than 20 years of experience in real estate and franchise development across high-growth restaurant brands. Most recently, he served as senior vice president of development at Freddy’s Frozen Custard & Steakburgers. Prior to that, he held development and real estate leadership roles at Panera Bread.
“Playa Bowls is a brand that consumers feel a real connection to, from our acai bowls packed with beneficial ingredients to the vibe in our shops, there’s nothing quite like it, and as we continue to grow, our focus is to protect the brand and leverage our scale,” says John Cappasola, CEO of Playa Bowls. “Beyond supporting our growth and franchise owners, this team brings an experienced perspective that will strengthen how we develop shops, evolve our systems and processes, and continue building a brand that resonates in every market we enter.”
Known as New Jersey’s original acai bowl shop, Playa Bowls began as a pair of blenders, a patio table and a fridge in 2014. Today it has almost 400 shops nationwide that operate in 30 states. For more information, visit www.playabowls.com and www.franchise.playabowls.com/.
SOURCE: Playa Bowls