Atlanta — Smalls Sliders has appointed industry veteran and financial expert Dan Hurwitz as its new chief financial officer. In his new role, Hurwitz will focus on supporting investment decisions to drive profitable growth for Smalls Sliders as the brand continues expanding its capabilities as an industry disruptor.
With over two decades of experience managing and overseeing the financial growth of several known brands, Hurwitz will play a key role in Smalls Sliders’ growing leadership team. Hurwitz’s background includes his most recent position as CFO of Philz Coffee, where he led the company through significant financial transformation, optimizing capital structure and improving financial performance. Prior, he was responsible for leading finance at Gamestop, Kids2, Restoration Hardware, MGM Resorts International and Abercrombie & Fitch Co. in a variety of progressive finance and investment banking roles.
As chief financial officer of Smalls Sliders, Hurwitz will lead the financial strategy of the company, ensuring robust financial health as the brand continues its rapid expansion, having recently surpassed 325 Cans open or under development. Hurwitz will play a pivotal role in guiding investment decisions, supporting franchise growth and ensuring that Smalls Sliders maintains its strong financial foundation while scaling efficiently.
“We proudly welcome Dan to Smalls Sliders where he will be a key partner and leader,” says Maria Rivera, CEO of Smalls Sliders. “His extensive experience and innovative approach are exactly what we need as we continue expanding our team and capabilities. Since joining Smalls Sliders, I’ve had a goal to create a dynamic and exceptional leadership team with individuals who are true innovators in their respective fields. Dan fits that mold perfectly, and I can’t wait to experience what he and I will accomplish together.”
Founded in 2019, Smalls Sliders is one of the fastest-growing brands in the restaurant industry, specializing exclusively in fresh, cooked-to-order cheeseburger sliders that are small in size but big in taste. Equipped with a streamlined drive-thru, walk-up window and unique modular buildout, the Atlanta-based brand is headed towards nationwide growth with locations opening across the Southeast, Southwest, Midwest and West Coast. These expansion plans are spearheaded by Smalls Sliders’ stacked leadership team. Smalls Sliders is the brainchild of restaurateur visionary Brandon Landry, led by industry veteran Maria Rivera, CEO, and is backed by 10 Point Capital and former NFL star Drew Brees, as investors. For more information, visit www.smallssliders.com.
[EDITOR’S NOTE: To read our April 2024 cover story on Smalls Sliders, please click here.]
SOURCE: Smalls Sliders